Privacy policy Loop App

Last updated: January 2026

Loop BV (“Loop”, “us”, “we”, or “our”) is a company dedicated to designing and selling products and services that enhance sensory wellbeing, such as earplugs, sleep masks, and related items including software and apps.

This Privacy Policy describes how Loop may collect, use, and disclose your personal data when you use our Loop Earplugs app (the “App”), as described in the App Terms of Use. This Privacy Policy also describes the choices and rights you have with respect to your personal data.

This Privacy Policy applies to information we collect on and via the App, and through communications between you and the App. This Privacy Policy does not apply to websites, applications and services that are owned and operated by third parties.

Please take some time to read this Privacy Policy to ensure you understand and are comfortable with our use and disclosure of your personal data. If you do not agree to any of the provisions of this Privacy Policy, you should not use the App.

1. Data Controller’s Details

Loop is the data controller of your personal data provided to, or collected by or for, or processed in connection with, the App. Loop’s registered address is at Lamorinièrestraat 33/105 2018 Antwerp, Belgium, and we can be contacted using the details provided in the “Contact Us” section below.

2. Personal Data We Collect

Personal data, or personal information, is any information about an individual which could, alone or together with other information, personally identify them or otherwise be reasonably linked or connected with them. It does not include aggregated, non-personally identifying information that does not identify an individual or cannot otherwise be reasonably linked or connected with them. We may use such aggregated, non-personally identifying information for research purposes and to operate, analyze, improve, and optimize the App.

Personal data we collect is related to providing the App and falls into three main categories: (1) personal data you voluntarily provide us;

(2) personal data we collect automatically;

(3) personal data we collect from other sources.

2.1 Personal Data That You Voluntarily Provide Us

We collect personal data that you knowingly choose to disclose. This may include:

  1. Account information. Such as your email address and name when you link or create your account through our Shopify account system;
  2. Additional information and preferences you choose to provide;.
  3. Marketing or notification preferences;
  4. Interactions. Such as when you respond to questions, communicate with the App, or share your experience with us.

2.2 Personal Data We Collect Automatically

When you use the App, we automatically collect personal and other data. This may include:

  1. Device and Online Usage Information. Such as details about how you’ve used the App (including if you clicked on links to third-party applications), IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, the pages or content you view on the App, and other actions on the App;
  2. Geolocation Information. Such as approximate location derived from your IP address.
  3. Sound Processing. The App uses your device’s microphone solely to calculate sound pressure levels locally to offer the decibel meter functionality. The App does not record, store, or transmit raw audio; sound processing happens locally on your device. Only decibel level measurements are generated, displayed, and used for improving the feature. We do not use this for identification or capture of conversation. This data is not associated with your identity unless you explicitly link it with your account (see Section 4). This local processing approach complies with privacy and platform requirements (App Store & Google Play).

2.3 Personal Data We Collect From Other Sources.

We may collect limited personal data from other sources, primarily for account authentication, analytics, and consent management related to the App. By gathering additional data about you, we can correct inaccurate information, enhance the security of your transactions, help prevent fraud, and give you product information, recommendations and special offers that are more likely to interest you. In particular, we collect personal data from the following sources:

  1. Service Providers and Business Partners. We may receive data about you from our service providers and business partners, including companies that assist with analytics, advertising, marketing, data processing and management, account management, hosting, customer and technical support, and other services which we use to personalize your experience on the App;
  2. Authentication Partners. If you register for or log into the App using third-party credentials (e.g., Facebook or Google), we will import your data from such third party to help create your account with us;
  3. APIs and Software Development Kits. We may use third-party application programming interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of the App. APIs and SDKs may allow third parties, including analytics and advertising partners such as Meta Platforms, Inc., to collect your personal data for various purposes including to provide analytics services and content that is more relevant to you.

3. How We Use Your Personal Data

3.1 General Use of Your Personal Data.

We generally use your data for business and commercial purposes, including to provide the App including its specific functionalities, for security and fraud prevention, for marketing and promotional purposes, and to perform analytics, as explained in more detail below.

3.2 Legal Bases for Processing Under the GDPR.

We will only use your personal data if and to the extent that applicable law allows. We may process your personal data as defined by the GDPR under the following bases:

  1. Performance of a Contract (Art 6.1.b). Where the processing is necessary for the performance of a contract with you;
  2. Legitimate Interests (Art 6.1.f). If we (or a third party) have a legitimate interest which is not overridden by your interests or your rights and freedoms;
  3. Legal Requirement (Art 6.1.c). Where the processing is necessary in connection with a legal obligation;
  4. Consent (Art 6.1.a). You have given your consent (where necessary) to share your data with us;
  5. Vital Interest (Art 6.1.d). Where the processing is necessary to protect the health, safety, or vital interests of any person.

3.3 Purposes of Use With Legal Bases.

We may use the personal data we collect about you in a variety of ways, including:

  1. Providing the App and Support to You. Specifically, we use personal data to provide the App and its specific functionalities (such as the decibel meter and white noise generator functionality) to you; for troubleshooting, technical, and customer service and support purposes; and to fulfill the purpose for which you provide such information, or fulfill any other purpose disclosed by us when you provide the data. The legal basis for the processing of your personal data for these purposes include performance of a contract, legitimate interest, and legal requirement;
  2. Communicating With You. Specifically, we use personal data to communicate with you about your account (including Services-related announcements). The legal basis for the processing of your personal data for these purposes include performance of a contract, legitimate interest, and legal requirement;
  3. Personalizing the App. Specifically, we use personal data to personalize content and experiences on the App, including providing you reports, recommendations, and feedback based on your preferences and your feedback in the App. The legal basis for the processing of your personal data for these purposes include legitimate interest;
  4. Marketing and Promotions. Specifically, we use personal data to send you information, news, updates, and offers about us, the Services or our products (subject to your consent where required by applicable law). The legal basis for the processing of your personal data for these purposes include consent and legitimate interest;
  5. Protecting Legal Rights and Preventing Misuse. Specifically, we use personal data to protect the App and our business operations including to detect, investigate, or take action regarding illegal activities, misuse, or suspected fraud; to investigate, enforce, and prevent violations of our policies and terms; and as otherwise necessary to establish, protect, and defend our legal rights. The legal basis for the processing of your personal data for these purposes include performance of a contract, legitimate interest, and legal requirement;
  6. Complying with Legal Obligations. Specifically, we use personal data to comply with the law and to respond to legal process or enforcement or legal process requests. The legal basis for the processing of your personal data for these purposes include legal requirement and legitimate interest;
  7. General Business Operations. Specifically, we use personal data where necessary for the administration of our general business, accounting, recordkeeping, and legal functions. The legal basis for the processing of your personal data for these purposes include legitimate interest.

4. How We Share Your Personal Data

We may share your personal data with third parties under one of the following circumstances:

  1. Affiliates and Subsidiaries. We may share your data with our subsidiaries and affiliates in furtherance of the purposes set out in this Privacy Policy;
  2. Service Providers. We may share your data with third-party vendors, consultants, and other service providers that provide us with support services, such as App hosting, network data transmission, security, and other similar services, and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.;

Shopify Inc. acts as our data processor for account management services (creation of your account and password to use the App). For more information, please visit: Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy, Opt out or manage your data: https://privacy.shopify.com.

Klaviyo acts as our data processor for consent preference management (your consent for receiving direct marketing messages from us) and sending marketing communication using email or SMS. For more information, please visit: Klaviyo Privacy Center: https://privacy.klaviyo.com/policies/

  1. Change in Control or Sale. We may share your data if we are involved in a merger, corporate transaction, or another situation involving the transfer of some or all of our business assets, with business entities or people involved in the negotiation or transfer;
  2. Compliance with Laws. We may be required to share your data to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
  3. With Your Consent. We share data about you with other companies if you give us permission or direct us to share such data;
  4. Aggregated Data. We may share aggregated data (i.e., data about our users that we render in such a way that it no longer identifies or references an individual user) and other pseudonymized information for regulatory compliance, industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.

We do not sell your personal data under any circumstances.

5. Use of Online Tracking Technologies.

We may use mobile analytics SDKs and similar technologies (such as Google Firebase, Amplitude and AppsFlyer) to help us understand how users interact with the App and to improve your experience. These technologies may collect device information, app usage data, crash logs, and diagnostic information.

We may also use the Meta (Facebook) SDK to measure the effectiveness of our marketing campaigns, perform analytics, and deliver personalized advertisements on Meta platforms (such as Facebook and Instagram).

The Meta SDK may collect information such as device identifiers, app events, IP address, and usage data, which may be shared with Meta Platforms, Inc. and processed in accordance with Meta’s privacy policies.

Where required by applicable law, we rely on your consent for the use of the Meta SDK for marketing and advertising purposes. For more information, please see Meta’s Privacy Policy.

6. Your Rights Regarding Your Personal Data

The GDPR gives certain rights to individuals in relation to their personal data.

As available and except as limited under applicable law, the rights afforded to individuals are:

  1. Right To Access. The right to be informed of, and request access to, the personal data we process about you.
  2. Right to Rectification/Correction. The right to request that we amend or update your personal data where it is incorrect or incomplete;
  3. Right to Erasure/Deletion. The right to request that we delete certain personal data we hold about you. You can delete your App account in the App settings (this won’t automatically delete your linked Shopify account);
  4. Right to Data Portability. The right to request a copy of your personal data in electronic format, and the right to request that we transfer such data to a third party of your choice;
  5. Right to Restrict. The right to request that we restrict the way we process and disclose certain of your personal data;
  6. Right to Object. The right to object to our processing of your personal data where we are relying on a legitimate interest (or those of a third party), or where we are processing your personal data for direct marketing purposes;
  7. Right to Withdraw Your Consent. The right to withdraw your consent at any time (to the extent we base processing on consent), without affecting the lawfulness of the processing based on such consent before its withdrawal.

You can exercise these rights by contacting us by using the details provided in the “Contact Us” section below and specifying which GDPR privacy rights you wish to exercise. We must verify your identity to honor your request, which we will respond to within one (1) month.

7. How We Protect Your Personal Data

We take appropriate precautions including organizational, technical, administrative, and physical security measures to help safeguard your data against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure. While we have employed security technologies and procedures to assist safeguarding your personal data, no system or network can be guaranteed to be 100% secure. Due to the inherent nature of the internet, we cannot guarantee that data, including personal data, is absolutely safe from intrusion or other unauthorized access by others. We encourage you to take steps to protect your data and prevent unauthorized access to your password, smartphone or account by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords, or for any activity on your account via unauthorized password activity.

8. How Long We Retain Your Personal Data

We may retain your data for as long as required to satisfy the purposes identified in this Privacy Policy and to meet legal requirements. We determine the appropriate retention period for personal data on the basis of the amount, nature, and sensitivity of the personal data being processed, the potential risk of harm from unauthorized use or disclosure of the personal data, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation). When personal data is no longer needed, or in any event, after legal authority to retain it has expired, personal data will be destroyed, in accordance with local law and pursuant to procedures established in relation to the relevant system or process.

Data linked to inactive accounts will be deleted after 3 years.

9. International Data Transfers

Your personal data may be transferred to, stored, and processed in a country or jurisdiction other than the one in which it was collected, including to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. Where we transfer your personal data outside the European Economic Area (“EEA”), we will take reasonable steps to ensure an adequate level of data protection of the recipient as required under the GDPR.

10. Third-Party Links and Services

The App may contain links to third-party websites such as social media sites, and also contain third-party plug-ins and functionalities. If you choose to use these sites or features, you may disclose your data not just to those third parties, but also to their users and the public more generally depending on how their services function. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your data will be subject to the privacy policies of the third-party websites or services, and not this Statement. We urge you to read the privacy and security policies of these third parties.

11. Children

The App is not intended to be used by children under the age of 16. We do not knowingly collect or solicit personal data from children.

12. Changes to This Privacy Policy

This Privacy Policy went into effect on the “Last updated” date noted near the top of this page. We may update this Privacy Policy from time to time. Any changes will be reflected in the revised Privacy Policy posted in our App, together with the updated effective date. Your continued use of the App after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

13. Contact Us

We welcome questions, comments, and concerns about this Privacy Policy and our privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us via our contact page, or by using the details set out below:

Loop BV

To the attention of the Privacy Officer

Lamorinièrestraat 33/105

2018 Antwerp, Belgium

hello@loopearplugs.com

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, and you are located in the EEA, you have the right to lodge a complaint with our privacy officer (privacy@loopearplugs.com) or with the Belgian Data Protection Authority (for more information, visit www.dataprotectionauthority.be).